Master the Art of Brand Building: Identity, Voice & Global Strategy Branding is more than just a logo, it’s the heartbeat of a business. In today’s dynamic landscape, brands must evolve while staying true to their core values. This course is designed to equip you with the tools to create, manage, and scale a powerful brand that resonates across markets. Led by an industry expert with vast experience, this program delves into the nuances of brand identity, voice, positioning, and global expansion. Whether you’re a marketing professional, entrepreneur, students, or strategist, this course equips you with the skills to build a distinctive brand that stands out in a competitive market while maintaining authenticity and trust. From defining a brand’s personality to ensuring consistency across digital and offline platforms, we explore actionable strategies that drive long-term brand loyalty. Learn how to balance legacy with innovation, tailor branding for diverse audiences, and leverage digital tools for maximum impact. This session also covers critical aspects of sustainability and purpose-driven branding—helping you align your brand with societal goals while fostering meaningful consumer connections. As branding continues to evolve with technology, we’ll dive into the role of AI, automation, and social media in shaping the brands of tomorrow.
Case Studies of Real Brands Shared: Britannia | Asian Paints | Amul | Zomato | Fevicol | McDonald’s | Coca-Cola | Tanishq | Godrej | Bajaj
What You’ll Gain:
Branding isn’t just about being seen—it’s about being remembered. Join us to master the art of building a brand that inspires, engages, and thrives in the modern world.
About The ExpertDevarshy R. Ganguly, is a visionary marketing leader with over 20 years of experience in building, scaling, and transforming brands across industries. His career spans iconic names like Diageo, where he helped redefine consumer engagement, and MARS Wrigley, where he launched M&Ms and Galaxy in India, making a lasting impact on the FMCG landscape. At Magicbricks, Devarshy has played a pivotal role in reshaping brand strategy, enhancing consumer journeys, and developing high-growth business verticals. His data-driven and insight-led approach has propelled Magicbricks to become the No. 1 Real Estate Portal of the Year (CNBC TV18). He has also been instrumental in introducing industry-defining reports like the Housing Sentiment Index, which significantly boosted the brand’s visibility and credibility. Recognized among the Top 50 CMOs by Financial Express & DMA Asia, Devarshy is deeply committed to education and mentorship. He serves as a guest faculty member at top business schools and sits on the advisory board of TAPMI. From pioneering category launches to driving digital transformation, Devarshy is a storyteller at heart, blending creativity, strategy, and innovation to build brands that resonate with consumers.
