Decoding the Consumer Mind: Mastering Psychology & Persuasion in Marketing
At its core, marketing is about understanding people. In a world where attention spans are shrinking and competition is fierce, mastering consumer psychology is what sets great marketers apart. This course dives deep into the science and emotion behind consumer behavior, equipping you with proven psychological tools to influence, persuade, and connect with audiences more effectively.
Led by a seasoned marketing expert, this program unpacks how emotions, perception, cultural cues, and social influences shape consumer decisions. You’ll explore why storytelling boosts brand recall, and how color psychology alters brand perception. Whether you’re a marketer, entrepreneur, strategist, or student, this course will give you a competitive edge in crafting campaigns that not only capture attention but convert it into action.
From building emotional resonance through nostalgia and storytelling to decoding the Gen Z mindset, we examine the subtle yet powerful forces driving buying behavior today. You’ll learn how to leverage fear ethically, create habit-forming brand experiences, and use social proof and influencers to your advantage. We’ll also uncover the psychology behind pricing, freebies, and the addictive nature of “buy one, get one” offers – backed by real-world examples and behavioral science.
By the end of this course, you’ll have a deeper, actionable understanding of what truly motivates consumers—and how to tap into it with precision and purpose.
Case Studies of Real Brands Shared: Nike | OnePlus | Starbucks | Maggi | Pepsi | Mamaearth | Domino’s | Nykaa | Dettol | Lays
What You’ll Gain:
About The ExpertDevarshy R. Ganguly, is a visionary marketing leader with over 20 years of experience in building, scaling, and transforming brands across industries. His career spans iconic names like Diageo, where he helped redefine consumer engagement, and MARS Wrigley, where he launched M&Ms and Galaxy in India, making a lasting impact on the FMCG landscape. At Magicbricks, Devarshy has played a pivotal role in reshaping brand strategy, enhancing consumer journeys, and developing high-growth business verticals. His data-driven and insight-led approach has propelled Magicbricks to become the No. 1 Real Estate Portal of the Year (CNBC TV18). He has also been instrumental in introducing industry-defining reports like the Housing Sentiment Index, which significantly boosted the brand’s visibility and credibility. Recognized among the Top 50 CMOs by Financial Express & DMA Asia, Devarshy is deeply committed to education and mentorship. He serves as a guest faculty member at top business schools and sits on the advisory board of TAPMI. From pioneering category launches to driving digital transformation, Devarshy is a storyteller at heart, blending creativity, strategy, and innovation to build brands that resonate with consumers.
