Mastering Social Media & AI: Strategies for the Future of Marketing Social media and AI are revolutionizing the way brands connect with audiences. In today’s fast-paced digital world, mastering the synergy between data-driven insights and creative storytelling is the key to building impactful campaigns. This course is designed to help you harness the power of AI, craft viral campaigns, and stay ahead of trends in the ever-evolving social media landscape. Led by industry expert, this session dives deep into the strategies that make brands stand out online. From influencer marketing to real-time engagement, we’ll explore how AI is reshaping content creation, audience targeting, and campaign execution. Whether you’re a marketer, entrepreneur, or strategist, this session will equip you with the knowledge to drive engagement, optimize performance, and build a strong brand presence. We’ll cover everything from decoding social media metrics to leveraging AI for hyper-personalization and real-time trend analysis. Learn how top brands create viral content, measure success beyond vanity metrics, and use AI to predict consumer behavior for smarter decision-making. This session will also tackle the ethical side of AI in marketing—ensuring transparency, maintaining consumer trust, and navigating challenges with responsible data usage. As digital marketing continues to evolve, we’ll uncover the trends that will shape the future, from AI-powered creativity to immersive brand experiences.
What You’ll Gain:
Social media success isn’t just about creating content—it’s about creating impact. Join us to master the fusion of AI and marketing and stay ahead in the digital era.
About The ExpertAnanda Sen, Creative Marketing Head – RedBus, is the mastermind behind some of the most engaging, high-impact campaigns that have redefined brand storytelling in the travel industry. With a Gen Z-first approach, he has transformed RedBus into a culturally relevant and digitally dynamic brand, crafting campaigns that don’t just sell but start conversations. Ananda is a creative powerhouse, building RedBus’ digital, social, and new-media capabilities from the ground up. His campaigns blend human insights with data, creating narratives that are not only compelling but also deeply relatable. Whether it’s making travel seamless or turning everyday moments into viral brand experiences, he has mastered the art of connecting with consumers where it matters the most. A firm believer in innovation-led marketing, Ananda doesn’t just follow trends, he sets them. By integrating emerging technologies into brand storytelling, he has consistently pushed creative boundaries, making RedBus a category leader in digital engagement. His work has been recognized with prestigious accolades such as Cannes Lions, Spikes Asia, One Show, Abbys, Kyurious, and Effies, cementing his status as a marketing visionary. From conceptualizing game-changing campaigns to decoding the bridge between data and human behavior, Ananda continues to fuel the future of brand storytelling. If you’ve seen a RedBus campaign that made you pause, laugh, or think—chances are, he’s the creative genius behind it.
